Logo for Cutters with a stylized geometric emblem above the word 'CUTTERS' in bold white letters on a black background.

Cutters Football Glove Redesign

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. 

Year:

2023

Role:

Color & Print Concept Design and Application

Collaborators:

Lukas Hüettner, Christian Diedricshon,
Sarah Handrahan

Close-up of a blue sports glove with the brand name 'Cutters' on the wrist strap, worn on a person's arm with a tattoo.
Close-up of a football player wearing a green jersey and white helmet, adjusting his helmet on a sunny field with other players in the background.
Man in sportswear holding a football, wearing gloves and a visor, standing outdoors.

4x Pro-Bowl Quarterback Michael Vick in the Gamer 3.0.

Football player in team uniform with helmet, reaching for a football during a game.

2x All-Pro Receiver Julio Jones zeroing in on the ball in the Rev Pro 3.0.

A magazine or guide page titled 'Form + Structure' with images of modern protective gear and accessories for athletic and action sports, including a black and gray helmet, a geometric orange and gray backpack, a blue and gray race shoe heel, a robotic arm, and a race car, all related to tactical, defensive, and high-performance design.
Product description of material and finish options for tactical gear, featuring close-up images of hexagon and mesh patterns on various surfaces, including sports shoes, a ceiling, and tactical apparel.
Cover of a sports magazine featuring American football players from the Atlanta Falcons and New England Patriots during a game, with text highlighting sports stories and key players for the 2017 season.

3x Super Bowl Champion, and Super Bowl LIII MVP Julian Edelman earning Cutters a place in NFL History. Edelman’s late game heroics and unbelievable catch helped to extend a crucial drive in the New England Patriots historic 28-3 comeback in Super Bowl LI.

The catch landed him (and us) on the cover of Sports Illustrated.

Person wearing blue gloves giving a fist bump outdoors
Diagram of a blue gaming glove with labeled parts, including mesh textile, EVA foam padding, liner textile, fourchette textile, TPU film, sublimation, Velcro, neoprene cuff, various strap colors, and thread colors. The grid below provides color codes and material descriptions for each part.
A football player in black and gray uniform, wearing a helmet and gloves, in a ready stance on a football field.
Close-up of two soccer players exchanging a handshake, wearing gloves, on a grassy field.
An informational page about sports equipment design, featuring images of futuristic athletes' gear and shoes, including a space-themed helmet, athletic clothing, and shoes with high-tech soles.
A collage of six images showcasing futuristic and fashion-inspired graphic designs. The first image features a BMW car with bold, colorful strokes and graphic patterns. The second depicts an open book with layered, textured papers in red, yellow, and green. The third shows an abstract, linear body art on a person's back, resembling flowing lines and shapes. The fourth presents a sculptural, textured fabric or material in gray shades. The fifth illustrates two people in a high-tech, digital environment with a dynamic, grid-like background. The sixth displays a circular pattern with a green background and small black arrow-like shapes.
A football player wearing a helmet, white jersey, and red gloves holding a football in an outdoor field.
Close-up of a person holding a football helmet on their head, wearing a blue football glove, with trees and a bright sky in the background.
A young male athlete wearing a helmet and gloves, extending his hand towards the camera on a sports field with a clear blue sky.
Close-up of a tennis racket hanging, with focus on the strings and part of the handle, against a blurred outdoor background.
A football player in a white jersey and helmet holds a football on a green field.
American football player in a Los Angeles Rams uniform on the field during a game.

NFL Defensive Tackle Michael Brockers in the Force 3.0.

A football player from the Houston Texans in red uniform making a diving catch during a game, with a crowd in the background.

3x All-Pro WR DeAndre Hopkins extending to make an incredible catch look routine in the Rev Pro 3.0.

A football player wearing an orange and black uniform, orange gloves, a blue mouthguard, and a black helmet with a chin strap, preparing for play outdoors.
Diagram of a sports receiver glove in orange, showing front and back views with labeled features and color codes.
A color palette chart titled 'Coated Palette' with various color swatches and codes, organized into sections with names like 'Syrah,' 'Orange Peel,' 'Golden Yellow,' 'Jolly Green,' 'Atomic Blue,' and many others, along with metallic colors and grays. The chart is branded with 'Cutters' logo in the top right.
Color palette featuring images of American football players from different teams, divided into sections with team colors: purple and black, orange and white, maroon and gold, and green and white.
Close-up of a football player in a white jersey with black number 23, holding an American football with blue gloves.
Close-up of a football player putting on white football gloves on a sunny day.