Bronco & Bronco Sport Silver Lake Dunes Project Vehicles
Built to mark Bronco's 60th anniversary, the Silver Lake Dunes Project Vehicles celebrate West Michigan's dune country — a place with deep roots in Bronco's history and testing heritage, where owners still gather to put their SUVs to the test in the sand. Designed to be fully replicable rather than fabrication-heavy, both builds lean on the Ford Performance catalog, including a set of unique Mustang Mach-E Rally wheels on the Sport, painted Heritage wheels on the Bronco, and Split Face Sandboards along for the ride.
I worked on the graphic and color packages for both vehicles, developing artwork that tells a simple story across the hood, doors, and fenders — dunes flowing into the horizon of Lake Michigan, rising into the sky above — paired with an Azure Gray paint that echoes those same tones. Painted fenders, tow hooks, and badging round out the package, tying the graphics back into the rest of the build.
The result is a build that leans on visual storytelling over a typical stripe kit, staying true to the terrain that inspired it while remaining something any owner could recreate on their own — a reminder that a Bronco is as much a starting point as it is a finished product.
Year:
2025
Role:
Concept Creation
Color Palette Design & Application
Graphic Design & Application
Collaborators:
Studio Designers: Chris Ban, Justin Sorum, Ricardo Sugimoto
Program Directors: Paul Wraith & Rob Gelardi
Concept Artwork: Chris Ban, Abbas Ghamlouche

