The second chapter in Ford's motorsport-inspired collaboration with RTR Vehicles, Bronco RTR was built to bring high-speed desert off-road performance to a wider range of Bronco owners. Developed alongside RTR founder Vaughn Gittin Jr. and two-time King of the Hammers champion Loren Healy, the truck pairs a high-clearance suspension and standard 33” tires with an available Sasquatch package (HOSS 3.0 suspension, FOX Internal Bypass Dampers) and a race-derived anti-lag system on the 2.3L EcoBoost — capability that needed a graphic and color language just as loud as the performance underneath it.

I supported the Interior and Exterior Graphic Package and Application for Bronco RTR, implementing the vehicle's Hyper Lime graphic identity — from the exterior wheel and body graphics to the topographical dash graphic and RTR badging — and worked closely with the RTR team to carry that language seamlessly from the outside of the vehicle into the cabin. I was also responsible for final color application throughout the interior, applying Hyper Lime across the stitching, seatbelts, grab handles, and instrument panel accents to give the cabin the same energy and confidence as the exterior.

The result is a truck that reads as one continuous idea from the outside in — Bronco's off-road pedigree amplified with RTR's signature attitude, and a cabin built to feel just as fast as the vehicle underneath it.