Every great product starts with a powerful idea. I craft visual narratives and creative direction that set the tone for an entire project, weaving together references from culture, sport, tech, nature, and unexpected sources (dinosaurs included). Each mood board is built to align with brand DNA while sparking fresh, forward-thinking storytelling.

Color is often the first thing consumers notice — and the one they remember. I develop compelling color palettes and seasonal stories that resonate emotionally, stand out at retail, and align with long-term brand positioning. My approach blends color theory, trend forecasting, historical references, and deep material context to create lasting visual impact.

Applying color with strategy is where design meets storytelling. I bring collections to life by distributing color thoughtfully across silhouettes, balancing energy, versatility, and seasonal priorities. From hero styles to foundational workhorses, I ensure color drives engagement and cohesion at every level of the line.

The right material or trim detail can elevate a product from good to unforgettable. I specialize in sourcing, curating, and specifying materials that not only meet aesthetic and performance needs but also deliver on innovation and sustainability. My process includes trend-informed mood boards, material reviews, and full material/trim spec documentation.

Bringing product ideas to life visually is one of my core strengths. From early sketches to detailed lineart and concept illustrations, I help teams visualize what's next. I work across the entire design pipeline — from napkin sketch to production-ready spec — helping push concepts forward with clarity and creativity.

Clear communication is critical in product development. I build detailed, production-ready tech packs that include construction specifications, materials, colorway breakdowns, trims, and callouts. Whether translating a creative concept or finalizing a product line, my tech packs ensure factory partners have everything they need to execute at the highest level.